About Us

Who we are?

Euro Trend is Pakistan's largest and most reputable manufacturer of equestrian gear, with over 33 years of experience in the industry. Spanning an infrastructure area of over 155,000 square feet, our commitment to excellence is matched only by our dedication to sustainability. Driven by a robust research and development framework, we ensure that each product not only meets the highest standards of quality but also aligns with our environmental values. As pioneers in the field, we continue to lead the way in crafting premium equestrian gear, collaborating with many of the largest equestrian brands in the world to champion both performance and the planet.

Our Mission

At Euro Trend, our mission is to enhance equestrian experiences by providing premium gear that ensures optimal performance, comfort, and safety for both riders and horses. We are dedicated to innovation, sustainability, and quality in every product we craft.

Our Plan

We aim to achieve our mission by integrating cutting-edge technology, sustainable practices, and meticulous craftsmanship in our manufacturing processes. Our focus is on continuous improvement through research and development, leveraging renewable.

Our Vision

"Enhancing the precision to ride," our vision is to revolutionize equestrian gear by elevating standards of accuracy, quality, and sustainability. We aspire to lead the industry by making each ride smoother, safer, and more refined for riders worldwide.

SERVICES

Corporate Governance

Euro Trend upholds high standards of corporate governance, ensuring ethical practices, transparency, and accountability. A key aspect of our governance is our commitment to sustainability, highlighted by the use of Bluesign-certified products that meet strict environmental standards. We’ve implemented a no-emissions policy and carefully calculate our carbon footprint as a glove manufacturer, assessing emissions at every production stage. By utilizing energy-efficient technologies, renewable energy, and optimizing our supply chain, we work to minimize our environmental impact, building trust and ensuring the long-term sustainability of our business.

Solar Energy Use:

90% of our production facilities' energy needs are met through solar power, contributing to a cleaner energy profile.

Recycled Materials:

40% of the materials used in our products are recycled or regenerated, reducing the demand for virgin resources.

Biodegradable Packaging:

75% of our product packaging is biodegradable or recyclable, minimizing environmental impact.

Code of Conduct

Euro Trend's Code of Conduct is foundational to our operations, guiding our commitment to ethical business practices and integrity. It emphasizes fairness through a strong focus on workforce diversity, equal opportunity in hiring and promotions, and maintaining a respectful workplace free from harassment and discrimination. We adhere to fair labor practices, including safe working conditions and fair wages, and encourage transparent communication where employees can voice concerns without fear of retaliation. By upholding these principles, Euro Trend builds trust with stakeholders and reinforces our reputation as a responsible leader in the equestrian gear industry.

Fair Labor Practices:

2.3 % absenteeism rate, reflecting strong employee engagement.

Low Turnover Rate:

Under 5% turnover, indicating high retention and job satisfaction.

Health and Safety Compliance:

100% of facilities meet international safety standards, with zero workplace accidents reported in the past year.

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Our Portfolio

  • All
  • Riding Gloves
  • Riding Garments
  • Riding Chaps

Our Clients

Testimonials

Team

At Euro Trend, our team is central to our commitment to Total Quality Management (TQM), ensuring that every aspect of our operations reflects the highest standards of quality. We emphasize team-based TQM practices, integrating lean methodologies and Six Sigma principles to drive continuous improvement. Our focus on lean processes helps eliminate waste and enhance efficiency, while Six Sigma techniques are employed to minimize variability and achieve near-zero defect products. Communication runs in Euro Trend’s culture and as a result we have an organizational structure with effective chain of command and clear communication lines. This rigorous approach ensures that every item of equestrian gear we produce meets our stringent quality standards, delivering exceptional performance and reliability to our customers.

Muhammad Ahmad

Director

Muhammad Shahzad

Chief Executive Officer

Muhammad Amjad

General Manager

Muhammad Kamran

Export Manager

Contact Us

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Address

Daska Rd, Dakwala Sadra Badra, Sialkot, Punjab 51310

Phone Number

(052) 3250184

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